Moods Reference

A mood is an art-direction preset for motion graphics. It controls palette, typography, spacing, timing, entrances, transitions, camera defaults, and animation physics.

Set the mood in the Film block:

text
Film "Product Launch"
  mood: precision

Core Built-In Moods

Mood Character Best for
confident Bold, assertive, professional B2B, launches, executive updates
precision Clean, technical, measured SaaS, data, finance, product systems
elegant Refined, restrained, premium wealth, luxury, high-trust services
dramatic Cinematic, high-contrast, weighty reveals, announcements, brand films
playful Bright, bouncy, energetic consumer, social, community content
calm Spacious, gentle, reassuring wellness, education, onboarding
urgent Fast, punchy, high-pressure offers, alerts, countdowns

Aliases

Workshop also supports mood aliases that map common creative language to a core mood. Examples include:

Alias Resolves toward
cinematic dramatic
electric urgent
intimate calm
retro playful
corporate confident
technical precision
launch precision

Aliases let authors and agents use natural language while the compiler still resolves a controlled mood profile.

Mood Composition

Combine two moods with +:

text
Film "Quarterly Review"
  mood: precision + elegant

The first mood controls kinetics: timing, easing, spring behavior, entrance energy, and camera motion. The second mood controls surface: palette, typography, spacing, and visual tone.

The compiler classifies common combinations as coherent, tense, or conflicting and emits diagnostics when the combination may create visual tension.

What Mood Controls

Category Examples
Palette background, primary, accent, muted, contrast colors
Typography font family, weight, scale, line height
Timing entrance duration, hold duration, beat duration, tempo multiplier
Motion spring mass, stiffness, damping, easing character
Entrances weighted entrance choices such as fade, rise, pop, reveal, drift
Layout alignment bias, spacing, density, stack behavior
Camera still, breathe, push, drift defaults
Quality contrast and readability constraints

Variants

Built-in moods can include variants that shift the surface expression while preserving the mood's core behavior. Variant selection is deterministic, so the same source compiles to the same visual choice.

Precision Mood

precision is the best default when the video contains numbers, product UI language, technical claims, financial material, or exact text. It avoids playful bounce, keeps motion measured, favors clean geometry, and reduces unnecessary visual noise.

Mood vs Theme

Use mood for art direction. Use ThemePacks for brand governance.

text
Film "Customer Story"
  mood: confident + elegant
  theme: acme-enterprise

A mood decides how the piece should feel. A ThemePack decides what the brand is allowed to look like.

Next Steps